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When not on Instagram, Facebook, Twitter or TikTok monitoring engagements, trends and opportunities for the clients, Memphis-based Caroline might be found on a bike or a horse. In addition to being a cyclist and equestrian, she’s a triathlete and earned the title of NAIA All-American in the 3k Steeplechase track and field event. As a social media and content strategist, she honed her skills at Archer Malmo on the Hyatt and Palm Beach Tan accounts. Her resume also includes work with Virbac, a pet health pharmaceutical company.