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Manuel González de la Madrid is a seasoned professional with extensive experience in sales and technical consulting within the technology sector. Currently serving as a Senior Regional Sales Manager at HID Global since December 2018, Manuel specializes in delivering top-tier biometric and RFID solutions across diverse industries, including financial institutions, retail, healthcare, government, police, and hospitality. Prior to this role, Manuel held various positions at IDEMIA from October 2011 to November 2018, including Digital Solutions Sales, Business Development Manager, and Technical Consultant. Manuel began their career at Telefónica Móviles México, where contributions spanned from July 2006 to September 2011 in roles such as Senior Engineer Specialist and Consultant. Manuel holds a degree in Electronics and Communications Engineering from Tecnológico de Monterrey, obtained in 2006.