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J. Cruz has a diverse work experience in the creative field. J. recently joined Hero Collective as an Associate Creative Director. Prior to that, they worked as a freelance creative director for The Coverism, where they developed visual strategies and delivered branding aesthetics. Before that, J. Cruz held multiple positions at Stadium Goods, starting as a Creative Lead Graphic/Visual Designer and eventually being promoted to Associate Creative Director. J. also worked as a visual designer for drkmnrs.com and zulily, where they developed user-based designs and created engaging content. Additionally, J. Cruz had roles in creative direction and graphic design for The Undergrounds Elite, L2B Productions, and Bow & Arrow 78.

J. Cruz received a Bachelor's degree in Graphic & Visual Design from The Arts Institute of California from 2009 to 2014. Additionally, J. Cruz obtained certifications in Angular 2 Essential Training, Foundations of UX: Content Strategy, Planning a Career in User Experience, and UX Design Tools: InVision from LinkedIn in 2017.