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Mariana Zinsly is a seasoned professional in data management and strategy with extensive experience in analyzing and interpreting business, media, and consumer behavior data. Currently serving as a Creative Data Manager at Artplan since August 2023, Mariana focuses on translating data into actionable insights for planning and content creation. Previously, Mariana held the role of Data Strategy Manager at Wieden+Kennedy São Paulo, where responsibilities included leading data strategy efforts and enhancing internal communications. With prior positions at AMPFY, WMcCann, i-Cherry, and PMU, Mariana has developed expertise in business intelligence, digital marketing, and campaign performance analysis. Mariana's educational background includes a degree from Universidade Federal Fluminense and postgraduate studies at USP, in addition to various specialized courses in business intelligence and marketing.