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Chris Ruby, MBA, CFP®, has a strong background in the financial industry. Chris currently holds the position of Chief Operations Officer at Heritage Financial Consultants LLC since March 2022. In this role, they support the company as a registered representative of Lincoln Financial Advisors Corp. Prior to this, they worked at T. Rowe Price, where they held multiple roles from 2019 to 2022. Chris served as a Senior Client Liaison / Team Manager, leading a team of registered representatives and focusing on providing exceptional client experiences and generating client value. Chris also worked as a Relationship Manager, providing asset allocation and financial planning education to high-net-worth individual investor clients. Before joining T. Rowe Price, Chris worked at Allstate Financial Services, LLC as a Personal Financial Representative, where they trained staff on financial planning and cultivated new client relationships. Chris began their career at Maller Wealth Advisors, Inc. as an Associate Financial Planner, managing a support staff and serving as the chairman of the investment committee.

Chris Ruby, MBA, CFP® has a strong educational background in finance and business administration. Chris obtained their Bachelor of Science degree in Finance and Economics from Florida State University, which they completed between 2006 and 2010. Continuing their education, they pursued a Master of Business Administration (MBA) degree at Florida State University from 2020 to 2022, specializing in Business Administration and Management, General.