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Michael Morrison MCIM has a diverse work experience spanning over several years. Michael started their career as a Senior Host at Hilton Worldwide in 2006 and eventually became a Supervisor before leaving in 2014. In 2010, they joined PerformanceAlloys.com as the Head of Sales & Marketing, where they were responsible for marketing and managing the Sales Team. During their tenure, they initiated the company's social channels, expanded email marketing campaigns, and prioritized SEO to drive consistent traffic. In 2015, they joined Performance Alloys as the General Manager, overseeing the overall operations of the e-commerce company and focusing on digital aspects. In 2021, Morrison joined Lamp Source Ltd as the Brand Manager, handling internal and external communications, organizing team meetings, and creating bespoke dashboards for monitoring activities. Currently, they are positioned as the Ecommerce Lead at Henderson Foodservice Ltd, starting in 2023.

Michael Morrison MCIM attended Ballyclare Grammar School from 2002 to 2009. Michael does not hold a degree or have a specified field of study from this school. In terms of additional certifications, they have obtained the Akeneo Foundation Certification from Akeneo: The Product Experience Company in November 2023. Michael also holds the Klaviyo Partner Certification and Klaviyo Product Certificate from Klaviyo, both obtained in July 2023. Michael is also a Certified Member (CM) of the CIM | The Chartered Institute of Marketing, although the specific month and year of obtaining this certification are not mentioned in the provided information.