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Samuela Borsani is a Strategic Marketing Manager at Helsinn Group since March 2008, specializing in commercial and market access analyses, as well as executing strategic product promotion plans globally. Borsani's expertise encompasses desk research, pricing and reimbursement assessments, revenue forecasting, product positioning, and the development of initial promotional plans with a digital marketing focus. Previous roles at Helsinn include Business and Market Access Manager, Business and Market Access Analyst, and Market Access Specialist, where responsibilities ranged from market data analysis to the design and implementation of market access projects. Earlier experience includes a position in inside sales at Premier Farnell. Borsani holds a Bachelor’s in Business Administration from Università degli Studi dell'Insubria and has completed advanced studies in Health Technology Assessment at SDA Bocconi.