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Michal Frenkiel is currently serving as the Vice President Marketing at Labguru (BioData Ltd.). Prior to Labguru, Michal held similar roles in companies such as CogNiFit Ltd. and Babylon. With a background in law from Tel Aviv University, Michal also has experience as a Foreign Attorney and Associate in legal firms handling corporate and securities practices. Michal's expertise lies in marketing strategy and planning, branding, online sales, SEO implementation, social media marketing, PR, advertising, and lead nurturing strategies.