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Juha Lauhamaa has a diverse work experience spanning various industries. In 2005, they started their career as a Salesperson at Gigantti Oy. Juha then worked as a Sporting goods representative at Safilo from 2006 to 2007, handling sales and marketing for sports brands. Juha joined The Finnish Fair Corporation in 2007 as a Trainee and later became a Sales Manager and Sales Group Manager, responsible for organizing and managing trade fairs. In 2011, they joined Sasta Oy as a Sales and Marketing Manager, where they successfully renewed the brand through social media and brand ambassadors. From 2014 to 2016, Juha worked as a Partner at @Fair Oy, helping Finnish companies succeed in exhibition participations. Juha joined Sports Tracker in 2016 and held various roles, including Product Marketing Manager and Marketing Manager, focusing on user acquisition and retention, app localization, and daily analytics. From 2018 to 2019, Juha served as a Marketing Manager & Team Lead at Amer Sports Corporation, supporting mobile marketing capabilities for Amer Sports brands. Juha then became the Interim General Manager of Sports Tracker and mobile app platform before merging with Suunto. At Suunto, Juha held positions as the Head of Mobile app marketing and later as the Head Of Marketing Touchpoints, leading teams in delivering messages to customers through various channels. Currently, they work as the Sales and Marketing Director at Helkama Velox Oy. Throughout their career, Juha has demonstrated cross-functional collaboration and strategic leadership.

Juha Lauhamaa attended the University of Vaasa from 2001 to 2007, where they pursued an M.Sc. degree in Marketing. Prior to that, they completed their studies at Ounasvaaran lukio, although specific information regarding the duration and degree obtained is not available.