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Khanh Esther Pham is an accomplished professional with extensive experience in e-commerce and marketing management. Currently serving as a Senior Partnership and E-Commerce Manager at HEINEKEN Vietnam since June 2020, Khanh oversees integrated sales and marketing campaigns for notable brands while pioneering social commerce initiatives to enhance cost optimization and profitability. Previously, as an eCommerce Key Accounts Manager at AMOREPACIFIC and a Campaign and Marketing Leader at TOP M�T, Khanh developed strategic partnerships and drove online traffic to various platforms. Additionally, Khanh held key roles at Lazada Group, managing the health and beauty category and leveraging business intelligence data to optimize product offerings. Educational qualifications include a Bachelor of Management in Marketing from the University of South Australia and a Bachelor's degree in Economics and Management from Université Toulouse 1 Capitole.