About HEINEKEN Vietnam

HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years – growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today. 
We take Vietnamese people on our growth journey in the country. We are currently creating 246,000 jobs across the value chain, contributing an equivalence of 1.04% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers.
As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters.
Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 7 consecutive years 2016 – 2022, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 96% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area. 

To know more about us, please visit http://heineken-vietnam.com.vn/


HEINEKEN Vietnam

Huu Truong

Boon Hee Chew

Pham Nhat Linh

Hien le Thi Thu

Chui Yng Chen

Ngan Nguyen

Tran Dien Chi - Will

Bao Nguyen Ngoc Gia

Hung Nguyen

Anh the Bui

Thang Nguyen Chi

Nguyen Huong Mai

Nguyen Vu

Tu Nguyen

Huynh Yen Khang

Kien Dao

Nguyen Hoa

Phuong Nguyen

Nguyen Minh Chau

Hoang Huynh T.

Thinh Truong

The Marketing and Brand Management Team at HEINEKEN Vietnam is responsible for developing and executing strategies to build and enhance the company's diverse portfolio of brands, including Heineken®, Tiger, and Strongbow. They focus on market research, brand positioning, digital marketing, trade and regional activation, partnership and e-commerce initiatives, and ensuring successful on-trade and off-trade marketing activities. The team works to drive brand loyalty, achieve sales targets, and grow market share while adhering to HEINEKEN Vietnam's commitment to sustainability and responsible consumption.

Marketing and Brand Management Team

Supply Chain and Project Management

Sales and Commercial Management

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Marketing and Brand Management Team

About

Team members

Other teams at HEINEKEN Vietnam

Supply Chain and Project Management

Sales and Commercial Management

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Marketing and Brand Management Team

About

Team members

Other teams at HEINEKEN Vietnam

Supply Chain and Project Management

Sales and Commercial Management

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