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Queenie Lam is an experienced innovation development professional with a strong background in consumer and brand insights, primarily at The HEINEKEN Company since January 2015. In the role of Innovation Development Manager, Queenie oversees front-end innovation initiatives for beer and cider products. Previous positions at HEINEKEN include Innovation Insight Manager, Brand and Shopper Insight Manager, and Brand Intelligence Manager, where Queenie contributed significantly to strategic insights, brand planning, and consumer understanding. Prior to HEINEKEN, Queenie served as Consumer and Shopper Insight Manager at Nestlé S.A., managing multiple high-level projects and collaborating with brand teams. Earlier experience includes roles at Kantar Worldpanel UK, Brand Institute, and Cadbury Trebor Bassett, where Queenie focused on consumer insights, business development, and marketing analysis. Queenie holds an MSc in Marketing and Strategy from the University of Warwick.