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Denise Harlacher serves as the Head of Procurement USA at The HEINEKEN Company since May 2016, previously holding the role of Procurement Director for Marketing and Sales, where Denise leads a team focused on sourcing strategies that optimize marketing initiatives. Prior to this, Denise was a Procurement Manager at PepsiCo, managing significant spending in advertising and corporate communications, and held multiple roles at Boehringer Ingelheim, culminating as a Senior Category Manager overseeing substantial advertising and production budgets. Denise possesses a profound expertise in procurement strategies, vendor management, and data analytics, supported by a BS Degree in Business Administration with a Marketing focus from Marist College and additional education at the University of Florida.