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Nattida Anuntnart is a seasoned marketing professional with extensive experience in category planning and activation, currently serving as the Head of Category Planning and Activation at Mondelēz International since October 2014. Nattida has held various significant roles including Head of Marketing and Marketing Manager for Biscuits, Chocolate & Meals, focusing on developing category strategies to drive sales revenue and growth. Prior experience at Unilever includes roles such as Channel Marketing Support Manager and Category Planning and Activation Support Manager, where Nattida excelled in integrating trade marketing plans and fostering customer relationships. Nattida's career also includes a foundational role as a Merchandiser at CP ALL Plc, contributing to innovative product development. Nattida holds a Master of Business Administration from Chulalongkorn University and a Bachelor of Business Administration in Marketing from Thammasat University.