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Maribel Herrera is an experienced professional currently serving as Key Account Coordinator at HEINEKEN Panamá since October 2021, focusing on sales management and KPI achievement in the modern channel. In addition, Maribel has been a consultant at METAMORPHOSIS.IN since April 2019, providing administrative and commercial advisory services, as well as workshops on customer service and leadership. Previous roles include Regional Trade Marketing Manager at Carvajal Educación S.A.S. and various positions at COMERCIAL POZUELO PANAMA, S.A., including Head of Trade Marketing and Administrative Management. Maribel holds a strategic management postgraduate degree from Universidad Interamericana de Panamá and a master's in marketing, among other qualifications.