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Karla Lupoian has extensive experience in digital transformation and e-commerce management, currently serving as the Digital Transformation Project & E-Commerce Manager at Heidelberg Engineering since July 2015. Previous roles at Heidelberg Engineering include Team Leader Digital Communications, E-Commerce Manager, and Web Content Manager. Prior to this, Karla worked as a Project Manager at mediaprint mauthe kalender verlag GmbH from October 2012 to July 2015, and held marketing and e-commerce positions at ESÃœDRO AG and TopCos GmbH. Karla holds a Bachelor of Arts in Betriebswirtschaftslehre (Handel) from Baden-Wuerttemberg Cooperative State University, completed in 2010.