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David Viles has a wealth of work experience in various roles. David began their career in 2004 as a Commercial Manager, Sales Manager, and Retail Operations Manager at McCurrach. In 2010, they took on the role of Head of Retail Operations at thefitco, where they were responsible for achieving operational excellence, exceeding P&L targets and budget, and inspiring their team to deliver against all KPIs. In 2012, they became a Client Development Controller at Reach Contact Field Marketing, where they had full responsibility for commercial strategy and leadership for field sales team across multiples and Impulse on behalf of Britvic Soft Drinks. In 2014, they took on the roles of Managing Director UK, General Manager UK, and Client Operations Director at Smollan. In 2017, they became International Customer Development Director and Group Sales and Marketing Director (UK) at Advantage Smollan. Most recently, in 2016, they became Chief Revenue Officer (CRO) at Roamler, where they were responsible for driving growth of the Roamler Business for both the Retail & Tech installation divisions.

David Viles attended Abbotsholme School from 1993 to 1999. David then went on to the University of Worcester, where they earned a 2.1 BSc in Sports Science & English Literature between 1999 and 2002.