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Lena Lechthaler is an experienced marketing professional currently serving as the Email Marketing Manager at HEAD since January 2023, where responsibilities include e-commerce campaign planning, email and newsletter marketing, and customer relationship management. Previously, Lena held the position of Content-Manager at First Avenue Srl from July 2019 to June 2021, overseeing content management, copywriting, email marketing (both B2B and B2C), social media, and customer support. Lena Lechthaler holds a Master of Arts in Business with a focus on Digital Marketing from FH Kufstein Tirol, completed in July 2022, and a Bachelor of Arts in Kommunikationswissenschaft from Paris Lodron Universität Salzburg, obtained in 2019. Further educational experience includes studies at Leopold-Franzens Universität Innsbruck.