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Sidnei Prado is a seasoned sales professional with extensive experience in sales management across various industries, including automotive, aerospace, and electronics. Currently serving as Head of Sales South America at HBK - Hottinger Brüel & Kjær since January 2019, Sidnei oversees sales strategies and performance across multiple market segments. Previously, Sidnei held the position of Sales Account Manager at Bruel & Kjaer Sound & Vibration Measurement A/S and MTS Sistemas do Brasil, significantly contributing to company revenues and business development initiatives. Sidnei's background also includes technical roles at Embraer and ABB, where responsibilities included planning and executing structural tests on aircraft prototypes and providing robotics training and sales support. Sidnei graduated from FAAP - Fundação Armando Alvares Penteado, further enhancing a strong foundation in sales and technical expertise.