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Pedro Beitra is a seasoned executive with extensive experience in technology and sales leadership. Since January 2016, Pedro serves as VP Worldwide Sales and Managing Director for the UK at Flexxible IT, a leading company in VDI technology. Prior to this, Pedro held the position of Managing Director for EMEA at Catbird Networks, specializing in Software Defined Security. As CEO of VMCi Ltd, Pedro led innovation in virtual meeting solutions, and during tenure as VP of Business Development EMEA at Citrix Systems, provided strategic leadership in sales for new products. Earlier roles include VP at SCO, where Pedro drove sales of high-end products, and senior support consultant at Logica, alongside a software development position at Apricot Computers. Pedro's career includes significant contributions to various technology sectors, focusing on sales growth, product innovation, and market expansion.