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Tracy Amador has a solid background in marketing and demand generation with over 20 years of experience. Tracy most recently served as the Senior Director of Performance Marketing at Hawk Ridge Systems starting in 2022. Prior to that, they held the position of Vice President of Marketing and Demand Generation at Nauto from 2021 to 2022. Tracy also worked as the Director of Global Demand Generation at Planet from 2019 to 2021. Earlier in their career, they held various roles at Wind River, Intel Corporation, Return Path, and VerticalResponse, contributing to their marketing and demand generation efforts.

Tracy Amador has completed a Mass Communications degree at San Francisco State University. Additionally, they have pursued courses in Leadership Principles at Harvard Business School Online.