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Lilian Rocha currently serves as the Manager of Marketing Strategy & Planning at Lenovo, overseeing the marketing strategy for the B2B segment, including global campaigns, product launches, and social media strategy since July 2017. Prior experience includes roles as a Trade-Channel Marketing Manager at Lenovo, Trade Marketing Specialist at Motorola Mobility, and Trade Marketing Manager for Nokia at Ability Trade Marketing. Lilian's extensive background in trade marketing encompasses responsibilities related to point-of-sale strategy, including product launches and customer experience. Educational qualifications include a postgraduate degree in Marketing and Digital Media from FGV, an MBA in Trade Marketing from B.I. International, and a bachelor's degree from Universidade São Judas Tadeu.