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Maxime Chevalier is a seasoned marketing professional with extensive experience in brand management and advocacy. Currently serving as a Senior Brand Manager for Brand Advocacy at Havana Club since June 2020, Maxime has progressed through various roles, including Brand Manager for Limited Editions and Innovation Coordinator. Prior to joining Havana Club, Maxime worked at Groupe BBS, where responsibilities included managing international brands such as Trois Rivières and Maison La Mauny. Earlier roles include Assistant International Brand Manager at Groupe BBS and a Marketing & International Relations Internship at COINED International. Maxime holds a Master of Science in Marketing from KEDGE Business School and a Bachelor of Science in International Business from NEOMA Business School, complemented by an exchange year at Universidad Pública de Navarra.