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Lián Amaris is an accomplished marketing professional with over 20 years of experience across various firms and sectors, currently serving as the Head of Marketing at Hatch since February 2023. Previously, Lián held the position of VP of Marketing at Consumer Acquisition by Brainlabs, focusing on mobile-first technology and app marketing thought leadership, and was instrumental in the development of marketing strategies at Refound and Cogenta Communications. With a strong foundation in content strategy and community management, Lián has significantly contributed to the success of notable companies such as Glu Mobile and gumi Inc., excelling in social media marketing, brand storytelling, and data-driven marketing initiatives. Lián's educational background includes advanced degrees in Interactive Telecommunications and Performance Studies from New York University and a Bachelor’s degree in Theater and Latin American Studies from the University of Massachusetts Amherst.