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Nishi Arjan has extensive experience in brand partnerships and digital marketing across various industries. At TikTok, Nishi held key roles in Brand Partnerships for Enterprise Key Accounts in Media & Entertainment and Home & Living (CPG). Previous positions include Marketing Manager for Performance Media at 7-Eleven, Senior Account Manager and Digital Marketing Lead at H-E-B, and Marketing Analyst for Portfolio Strategy & Analytics at PepsiCo. Nishi began a career in marketing as a Marketing Specialist at Ascend Marketing. Academic credentials include a degree in Advertising and Marketing from The University of Texas at Austin and a Digital Marketing Specialization from the University of Illinois Urbana-Champaign.