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With more than 15 years of experience in the agricultural product development business arena, Daniel served in a range of senior commercial effectiveness, marketing, and industry relations roles for BASF. His expertise includes the development and implementation of internal and external global launch and branding strategies for new active ingredient molecules as well as establishing differentiated customer experience while advocating in behalf of farmers.

His executive management experience includes serving as Vice President and Partner in a privately-owned marketing company whereas part of the senior management team he helped shape company philosophy and led new business acquisition.

Born and raised in Brooklyn, NY, Daniel spent time supporting operations on his family’s farm as a livestock producer in Modiin, Israel before returning to the United States to complete a Bachelor of the Arts degree (hon) in Marketing and Communications from Rutgers University – The State University of New Jersey.