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Bernardo Guzman currently serves as Senior Director of Global Strategic Foresights at The HEINEKEN Company, where previous roles included Director of Strategic Insights and Innovation and Trends & Insights Lead for the Innovation Accelerator. Prior to this, Bernardo held the position of Strategy Director and Senior Strategist at Anomaly between February 2019 and May 2022. Bernardo's career in strategic planning began at the community, where roles spanned from Junior Strategic Planner to Senior Strategist from June 2015 to December 2018. Bernardo holds a Bachelor's Degree in Marketing from Tecnológico de Monterrey and furthered education at the University of South Florida, along with completing the Account Planning Program at Miami Ad School.