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Rico Lamitte is a seasoned professional with extensive experience in the cannabis industry, currently serving as an Account Executive at Happy Cabbage Analytics since October 2022, focusing on revenue optimization solutions for cannabis retailers. As the Founder and Head Coach of The Suave Life, LLC, and CEO and Co-Founder of GoGetter Inc., Rico demonstrates entrepreneurial leadership in revolutionary hiring services. Previous roles include Founder of Canivision, Chief Marketing Officer for The State of Cannabis NewsHour, Head of Growth at CannaGather, and various leadership positions at Blackbird. Rico holds dual degrees in Communication Studies and Art Theory and Practice from Northwestern University, completed between 2001 and 2005.