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Jessica Ormston is an experienced marketing professional with a focus on CRM and digital marketing strategies. Currently serving as the CRM Manager at grüum. Inclusive Skin & Haircare since May 2022, Jessica is adept at designing, implementing, and analyzing email campaigns, leveraging CRM systems for data segmentation and performance analysis. Prior roles include Head of Marketing and Email Marketing Manager at Redu Group, as well as Digital/Email Marketing Executive at Pink Boutique Ltd. Jessica's background also includes positions at Urban Decay Cosmetics and INGLOT COSMETICS, complemented by a bachelor's degree in English Literature from Newcastle University, obtained in 2016.