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John Hardesty is an experienced marketing executive with a strong background in the fitness and sports industries. John has held various leadership roles throughout their career, including Chief Marketing Officer at Gymreapers, Black Box VR, and Nutrabolt. Additionally, they served as Chief Brand Officer at V Shred and Vice President of Digital Publishing at Bodybuilding.com. Prior to these positions, John co-founded Tricycle Consulting and founded BlueLine Marketing, where they focused on grassroots marketing and social media tactics. John is dedicated to pushing the boundaries of innovation in athletic performance and has a proven track record of driving growth and success in their roles.

John Hardesty completed their Bachelor of Fine Arts (BFA) degree in Graphic Design with a minor in Marketing from Boise State University. John attended Boise State University from 2001 to 2004. Prior to that, they pursued their BFA in Graphic Design at the University of Idaho, where they studied from 1999 to 2001.