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Roi Kopelov has worked in a variety of roles in the marketing and education sectors. From 2007 to 2011, they were a Psychometric instructor at High-Q. From 2011 to 2016, they were a Senior Strategic Planner at McCann Erickson Israel. From 2016 to 2019, they were a Retention Marketing Team Leader and Retention Marketing Manager and Brand Manager at 888holdings. Currently, they are the Head of LiveOps and CRM at GuruShots.

Roi Kopelov received their Master of Business Administration (MBA) in Marketing/Marketing Management, General from Ben-Gurion University of the Negev between 2011 and 2014. Roi also received an Economics, Sociology and anthropology degree from Ben-Gurion University of the Negev between 2008 and 2011.