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As the Senior Vice President of Marketing at GS1 US, Bill Strawderman leads a diverse team of professionals responsible for data-driven marketing strategies designed to increase the adoption, use and advocacy of GS1 Standards, the most widely used supply chain standards in the world. A seasoned marketer, Mr. Strawderman also oversees media relations activities that bolster the organization’s thought leadership and reputation, and manages insights and analytics that advance the GS1 US mission and vision.

Mr. Strawderman built his career as a multi-disciplinary marketer, working at AT&T for more than 20 years where he managed customer acquisition, product development, channel marketing and corporate communications. Within the last decade, he has developed significant expertise in digital marketing and social media, pioneering new technologies and developing mature organizational capabilities that generate demand and enhance reputation. During his final assignment with AT&T as Executive Director of Digital Marketing and Social Media, he started the Company’s first B2B blog, deployed their first marketing automation platform and established user experience management as a foundational discipline. Just prior to joining GS1 US, Mr. Strawderman was the Senior Director, Digital Marketing and Social Media at Siemens, where led the digital and content center of excellence in the U.S. supporting corporate brand development and regional demand programs.

Mr. Strawderman is a member of the CMO Club, has published several blogs offering marketing tips and insights and was honored as one of 25 Social Business Leaders by IBM and the Economist Intelligence Unit. He earned his bachelor’s degree in economics from Rutgers University, and his Master of Business Administration (MBA) in marketing from the Rutgers Graduate School of Management.