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Natalí Ramírez serves as Jefe Corporativo de Marketing y Experiencia al Cliente at Grupo Tawa since November 2020, overseeing marketing strategies, customer experience, and internal communication for operations in Peru and Chile. Previously, Natalí held roles at SGS Perú from October 2017 to November 2020 as Coordinador de marketing and from September 2014 to September 2017 as Analista de Customer Service & Marketing, where responsibilities included developing marketing plans for various business units and enhancing customer service experiences. Natalí's educational background includes an Executive Master in Marketing and Sales from Esade and multiple advanced degrees in Marketing, Design, and Business from prestigious institutions such as Universidad del Pacífico and Universidad San Ignacio de Loyola.