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Yara El-Soueidi is a seasoned content professional with extensive experience in various roles, including Content Lead at Décathlon Canada since November 2023, and previously as a Content Strategist at L'effet A from May 2021 to November 2023. Additional roles include Marketing Specialist at BeLocum and Content Strategist at espresso communication & design. Earlier in the career, Yara served as a multichannel strategist and social media strategist at Camden, co-founded Espace L, and worked as a creative consultant at Yara Etcetera, collaborating with notable brands like TVA Publications and Microsoft. Yara's freelance experience includes content editing for Microsoft. Yara holds a Graduate Diploma in Journalism from Concordia University and a Bachelor's degree in Communication from Université de Montréal.