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Laura Montes is a seasoned professional with extensive experience in marketing and innovation, currently serving as a Senior Brand Manager at Grupo Lala since February 2014, where responsibilities include designing and implementing innovation projects and coordinating dairy product launches. Prior roles include Brand Manager at Grupo Lala, Manager at OB México focusing on humanitarian projects, and Coordinator at Dunamis Consultores specializing in human organizational development. Early career experience includes an internship in sales at Föderanlagen Magdeburg. Laura holds a Bachelor's degree in Industrial Engineering from Instituto Tecnológico Autónomo de México and a Master's degree in Financial Administration from Université catholique de Louvain, along with additional education at Otto-von-Guericke University Magdeburg and Liceo Franco Mexicano.