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Hugo Ochoa is an accomplished professional with extensive experience in product management and category management. Currently serving as the Head of Product Management and Product Management Team Leader at Grupo GONHER since September 2021, Hugo previously worked as a Senior Product Manager at O'Reilly Auto Parts from December 2020 to September 2021, and held various roles at AutoZone from May 2015 to December 2020, including Category Manager and Junior Category Manager, focusing on vendor management and sales strategy development. Hugo began their career at OXXO as a Junior Category Manager and Category Management Intern. Academic qualifications include a Master of Business Administration from Universidad Tecmilenio (2021-2022) and a Bachelor's Degree in Marketing from the same institution (2010-2014).