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Natalia Imelda has a diverse work experience, with their most recent role as the Co-Founder and Chief Marketing Officer of Grouu Baby Food, a fast-growing baby food company in Jakarta, Indonesia. Prior to this, they worked as the Category & E-Commerce Manager at PT. Savoria Kreasi Rasa - Djarum Group from 2019 to 2021. Natalia also held positions at TAUZIA Hotel Management as a Corporate Brand Manager, where they were responsible for building the TAUZIA Hotels brand and developing brand standards. Natalia also worked at AccorHotels as a Brand Marketing Assistant Manager, overseeing marketing activities for 122 hotels across Malaysia, Indonesia, and Singapore. Natalia gained experience in marketing communications at PaninBank, managing promotions, events, and corporate social responsibility programs. Natalia started their career at Moments To Go, handling marketing communications and managing event booth designs. Natalia's early work experience includes working as a Graphic Designer at Suryavi Advertising.

Natalia Imelda obtained their Bachelor of Arts (B.A.) degree in Visual Communication Design from Universitas Tarumanagara from 2008 to 2012. In 2020, they attended the University of the Arts London for a course in Digital Marketing Strategy. Additionally, in 2018, they enrolled in EnglishScore, although the details of the degree and field of study are not provided.