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Elissa Lopez is an experienced marketing and content professional with a strong background in merchandising strategy and digital content management. Currently serving as Merchandising Strategy Lead at Groupon since June 2019, Elissa has excelled in crafting SEO-optimized content and optimizing client campaigns through data-driven insights. Prior experience includes roles such as Marketing Assistant at Jay Goldberg Events & Entertainment, where Elissa managed social media content and directed the Marketing Intern Program, and Vice President of Social Media at Elissa's Campus Media, where Elissa developed innovative social media strategies and empowered interns. Elissa holds a Bachelor of Science in Marketing and International Management from the University of Illinois Urbana-Champaign.