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Davide Mazzitelli is an experienced professional in media research and audience forecasting, currently serving as the Audience Forecasting Manager at GroupM Italy since May 2016. In this role, Davide coordinates the Forecasting group for television and digital audiences, manages media information activities, and liaises with major advertising agencies. Prior to joining GroupM, Davide worked as a Media Researcher at Omnicom Media Group Italia, VivaKi, and ZenithOptimedia, focusing on television audience forecasting and scenario creation. Early career experiences include roles in archival collaboration at Centro Apice and editorial support at Accu. Davide holds a Master's degree in Culture and History of the Editorial System and a Bachelor's degree in Historical Sciences from the Università degli Studi di Milano.