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Tahar BENNADJI has extensive experience in leadership and management roles within the appliance and consumer electronics sectors. Currently serving as the Global Head of Appliances at Groupe Brandt, Tahar has previously held significant positions, including Managing Director and Business General Manager for the BRANDT MEA Region. Prior roles include Sales & Marketing Director at CEVITAL Agro-industrie and General Manager at ATLAS PNEUS SPA, all under the Cevital Group. Tahar's background also encompasses leadership roles in sales and marketing at GH Multimedia - SONY and Samsung Electronics, where responsibilities included managing sales and marketing for consumer electronic products in Algeria.