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Alvin Soh is a seasoned professional in sales and management with extensive experience in the automotive sector. Currently serving as Regional Manager at Bosch ASEAN since June 2014, Alvin has successfully developed the ASEAN and Taiwan markets for the Bosch brand ‘freud tools’ and expanded the sales network through strategic distributor partnerships. Previously, as Head of ASEAN for Original Equipment Services, Alvin led a team managing key accounts, including major automotive OEMs such as Ford, Toyota, and Honda. Early career roles included Regional Management Executive at Motor Image Enterprises, where Alvin grew the distributorship of automotive parts across the Asia Pacific, and Division Logistics and Resource Manager at ST Engineering, overseeing business administration and compliance for ISO certification. Alvin holds a Bachelor of Management in Supply Chain Management from the University of South Australia and a Diploma in Logistics and Operations Management from Temasek Polytechnic.