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Marcela Licon is an experienced professional in strategic account management and business development, currently serving as a Strategic Account Manager at Grimco, Inc. since September 2016. In this role, Marcela focuses on account growth through relationship building and effective follow-up, successfully selling large format equipment to achieve sales targets. Prior to Grimco, Marcela was the Business Development Manager at Tiny Roar Creative, where significant revenue was generated through successful contract negotiations and event planning. Marcela also served as Director of Business Development at LEC Group, Inc., where leadership contributed to substantial growth of the San Antonio branch. Educational qualifications include a Bachelor's degree in Business with a focus on Marketing and International Business from The University of Texas at El Paso and attendance at the American Business School in Paris.