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Marcelo Botelho currently serves as the Head of Growth at Blueheart Health since August 2022. Prior experience includes roles such as Head of Performance Marketing at Zizoo and Digital Marketing Specialist/Manager at Entain. Marcelo has also held positions at Conduent, Nuper, and Unilever, where responsibilities spanned digital marketing strategy, brand management, and customer success across various sectors including B2C and B2B marketing. Prior to these roles, Marcelo gained foundational experience as a Digital Media Intern at CUBOCC and a Marketing Assistant at Botelho Marketing & Promoções LTDA. Marcelo is an alum of ESPM Escola Superior de Propaganda e Marketing, holding a Bachelor's degree in Advertising.