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Jennifer Mayrhofer is an experienced professional currently serving as AVP Product Owner for Group Customer Product and Experience at Canada Life and as Leader of Group Customer Digital Labs at Great-West Life. With a strong background in strategic business development and digital marketing, Jennifer has held various leadership roles, including Director of Strategy for National Accounts and Emerging Markets and multiple Assistant Vice President positions focusing on market development and digital experience in wealth management. Jennifer's career began at Great-West Life, where responsibilities included managing marketing and communications for Group Retirement Services. Educational qualifications include a Digital Strategy degree from UBC Sauder School of Business, an MBA in Marketing and Finance from the University of Technology Sydney, and an Honors Bachelor of Arts in Political Science from Western University.