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Cristina Pires is a skilled Performance Media Analyst currently optimizing and managing paid media campaigns at Granado Pharmácias | Perfumaria Phebo since July 2023. Previously, Cristina contributed to the media strategy for D2C E-commerce at Nestlé Health Science, with a focus on data analysis and campaign optimization. At iFood, responsibilities included CRM and Performance Media for lead generation, and participation in strategic planning as a Growth Marketing Analyst. Cristina’s earlier experience at Juçaí involved developing brand strategies and executing 360º communication plans. Cristina holds an MBA in Digital Business from USP/Esalq and a Bachelor's degree in International Relations from Pontifícia Universidade Católica do Rio de Janeiro.