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Gintautas Aidietis is an experienced professional in trade marketing and commercial operations, currently serving as Global Head of Trade Marketing, Sales & Commercial Operations at Coty Inc. since October 2016. With previous roles at Procter & Gamble, Gintautas has extensive expertise in managing P&L, leading commercial strategies, and executing product launches across multiple regions, including Europe, North America, and Asia. Gintautas has also held leadership positions in various companies, overseeing teams and driving market strategies for well-known hair care brands. Gintautas holds a Master's degree in Strategic Management and a Bachelor's degree in Law from Mykolas Romeris University.