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Rachel Smith is an experienced marketing communications specialist currently working at Grabber Construction Products since March 2020. In this role, Rachel develops and executes social media strategies, analyzes performance data, and provides website CMS support. Previous roles include positions as Engagement Planner at MRM, Integrated Marketing Manager at Rowland Publishing, and Marketing Manager at Hotel Duval, where Rachel significantly improved event revenue while reducing marketing costs. Prior experience also encompasses consulting for small businesses, marketing with the Florida Department of Management Services, and interactive communications at the Florida Institute of CPAs. Rachel holds a Bachelor of Arts in English from Florida State University.