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Jim Shaver has a strong background in communication and marketing. Jim served as the VP of Marketing/Development at Goodwill Industries of the Valleys since 2005. Prior to that, they worked at Virginia Tech/Development Department as the Communications Director, where they played a key role in their $1 billion capital campaign. Jim also worked at WDBJ TV Inc. for many years as the News Director/VP.

Jim Shaver earned an Associate Arts degree in Religion/Liberal Arts from Hiwassee Junior College, where they studied from 1966 to 1968. Jim then pursued a Bachelor of Science degree in Journalism/Business at the Haslam College of Business at the University of Tennessee from 1966 to 1970.