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Karl Aschwanden has extensive experience in strategic pricing and revenue management, currently serving at Goldbach Group AG since July 2022. Prior roles include Senior Manager of Open Market & Portfolio Initiatives at Swisscard AECS GmbH, where responsibilities encompassed revenue improvement, product line strategy, and cross-selling activities. Karl Aschwanden launched a Cashback product line, focusing on migration strategies and revenue optimization. Additionally, experience as the founder of pplinvest AG involved establishing a crowdlending platform for SMEs. Previous positions include product and pricing management roles in various companies, with a strong foundation in marketing, finance, and entrepreneurship acquired through an MBA from IE Business School and a Bachelor's degree from FHNW.