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Sebastien Carcano is a seasoned executive with extensive experience in digital transformation and marketing. Currently serving as Chief Digital & Marketing Officer at GO fit since March 2022, Sebastien is a key member of the management committee, overseeing eCommerce and marketing initiatives. Prior roles include Director of Marketing & Digital Transformation at Grupo Lar, where Sebastien led digital innovation strategies, and Senior Manager at Deloitte Digital, where significant business strategies were developed for various clients, including a prominent football club. Earlier career highlights involve strategic planning positions at Christian Dior Couture and Carrefour, alongside foundational roles in finance and management analysis at Moët Hennessy and Technip. Sebastien holds an M.B.A. from IE Business School and has completed advanced studies in Digital Transformation and Innovation.